Sir Grout
Restoring stone, tile and grout since forever.
Services
Brand Identity, Campaign, Livery, Print, Illustration, Visual Design
Result
The #1 tile-and-grout franchise (Entrepreneur Franchise 500, 7+ years), now 90+ locations and one of Threshold Brands’ highest-performing franchises.
Most home services brands look like they were assembled from the same parts bin: a swoosh, a gradient, a stock photo of a smiling tradesman in a polo. Sir Grout had a better idea hiding in its own name. So we leaned all the way in. Crown, crest, a knight on a quest against dingy grout, the brand became a small, deliberate joke that the work behind it takes completely seriously. Restoration as chivalry. Tile as kingdom. The category didn’t see it coming.
We gave Sir Grout a unified system that holds together from the side of a fleet truck to the inside of a presentation folder: a confident wordmark, an unmistakable crest, a navy-and-gold palette that reads premium without trying too hard, and a voice that knows when to wink.
In social media, we built a content system that featured Sir Grout as a recurring character. He may be a knight with a passion for restoring hard surfaces like stone, tile & grout, but he still likes to have fun just like anyone else.
The merchandise system extends the crest across every physical touchpoint a customer or crew member encounters: branded cleaning products, embroidered polos and caps, water bottles, pen sets, totes for the home show circuit, full trade-show booth builds, transit wraps, and a fleet livery designed to be recognized from a block away.
