San Francisco Zoo
Ninety years wild.
Services
Campaign, Branding, Film, Illustration, Print, Out of Home
Result
A flexible 90th-anniversary campaign that scaled across film, print, and out-of-home, as lively and varied as the Zoo itself.
Hitting age ninety is a big milestone for anyone, so when the San Francisco Zoo came to us to help them create marketing for this important event, we developed a flexible campaign that allowed us to show all the great things 90 years of the zoo has brought to The Bay Area.
The campaign extended from traditional marketing spaces like print, direct mail, digital placements into custom ones such as a beautiful coffee table book we created for long-time donors.
Digital banners featuring campaign art drove promotional offers and traffic to the SF Zoo website for special events and ticket purchases.
