Aquarium of the Bay
A field guide to the Bay.
Services
Brand Identity, Illustration, Print & Campaign
Result
A distinctive natural-history identity that elevated the aquarium above typical attraction branding and made its native species feel like a living, collectible catalogue.
An award-winning print campaign for San Francisco’s Aquarium of the Bay. Each native species was digitally illustrated and painted in the spirit of classic scientific nature studies, then placed across the city in out-of-home, bus shelters, and along the Embarcadero. Connected posters aligned into see-scapes, forming continuous waterlines that filled transit spaces and the aquarium itself with the Bay’s marine life.
